LittleThreads
UI/UX Design
Little Threads is a playful, user-friendly e-commerce platform designed to make shopping for children’s clothing simple, joyful, and trustworthy. The project focuses on intuitive navigation, clean visuals, and a seamless shopping flow tailored for busy parents. It emphasizes product clarity, age-specific filtering, and emotional trust-building through design.
Client:
Personal
Role:
UI/UX Designer
Year:
2024 - December
Challenge
Cluttered user flows: E-commerce platforms often overwhelm users with too many options especially frustrating for parents shopping under time pressure. Age-specific needs: Designing filters and product details that cater to varying age groups required thoughtful structuring and labeling. Building emotional trust: Parents needed reassurance about quality, sizing, and brand reliability demanding a design that feels warm and credible Balancing playfulness with usability: The interface had to feel child-friendly without compromising on clarity or functionality.
Objective
To design a joyful and intuitive e-commerce experience for parents shopping for children’s clothing making it easier to find age-appropriate products, trust quality, and enjoy a stress-free buying journey.
Results
The project resulted in a responsive, high-fidelity e-commerce UI tailored for modern parents. It strengthened my skills in designing with empathy, building clean visual hierarchies, and solving for age-specific retail use cases. The final prototype reflects a balanced blend of playful aesthetics and user-centered functionality.
